The year 2020 marks a period of rapid technological development, having a website for whatever you are into has become mandatory if you intend to compete effectively in this 21st century.
If you are a business owner, and you still consider having a business website for your business a liability, read on, this blog post is for you.
A website is your very own platform that promotes your products and services to millions of potential prospects. It’s like a billboard staged by the side of a busy road with the name, details, and all promotional assets of your website inscribed on it.
The testimonies of countless businesses that have been transformed because of the quality presence created by their websites cannot be over-emphasized.
Most consumers now use the internet to research products and services they want to buy and your well-optimized website showing up when your potential customers are researching for what to buy might just be the best thing that will happen to your business in 2020.
A website is very important in attracting new customers online.
You can see from the stats that over 3.7 billion people access the internet, representing 50% of the world population. There are over 2.7 billion social media users.
According to the Nigerian Communication Commission, over 91 million Nigerians access the internet and the number keeps increasing.
There are over 25 million Nigerians using various social media platforms.
As a business owner, you cannot decide to ignore these statistics, not when the sole objective of your business’s existence (SALES) is being provided.
It points to the direction the world is heading to and if you ignore it, you will be putting your business at risk.
Big brands that refuse to embrace innovations die or go into bankruptcy. No matter how big your business is if you fail to embrace innovation; you are risking being eliminated by your competitors using innovation technological breakthroughs to reach and serve customers better.
Here are 5 ways a professionally designed website can help you attract more customers and grow your business;
1) Quality Brand Positioning
A professional website will help present your business as a quality brand. Prospects now judge a brand image by the quality of their online presence. Imagine a prospect requesting your website address in order to find out more about what you offer and you answered that you don’t have a website. That could cost you a lot of business opportunities.
By also having a custom and official email address such as firstname.lastname@example.org will also present your business as a serious brand.
In this time and age, quality brand positioning increases trust and that also leads to more sales.
2) Ability to Sell Online
Websites have gone beyond just being static pages to full-fledge ecommerce platforms that can sell your products and services while you sleep.
Technology has now made it possible for your customers to make payment for your products and services using their debit cards from the comfort of their homes and offices.
With the ease of transaction, customers will be encouraged to shop more on your website rather than going through the bank or manual process. This will also lead to an increase in a monthly transaction on your business.
3) Increase Visibility and Publicity
The more people know about your business, the more the possibility of making more sales. A well-marketed website can help you increase publicity for your business and attract more customers.
With various social media platforms with millions of Nigerians as members, it is now easy to generate traffic to your business website using both free and paid techniques.
More publicity for your products and services = more money.
4) Customers Acquisition through Search Engines
Search engine like Google has now become our second brain 🙂
We use Google to search for whatever we need. If you sell cars and your prospects want to buy a car, they will use Google to search for Car dealers.
Having a website that is search engine optimized will help you rank on search engines like Google and enable you to attract high paying clients consistently.
I have been getting clients from Google consistently in the past 5 years without paying a dime for advertisement.
The websites we design are also search engine optimized to enable you to start receiving free customers from Google consistently.
5) Lead Generation
The fact is not everyone who needs your service will be able to buy now. By having their email address, you can consistently send them email messages using a tool like MailChimp and they will end up becoming a customer someday.
Your website will give you the opportunity to have various email subscription forms that your prospect can use to subscribe to your email newsletter.
According to statistics, email marketing has the highest conversion rate among all various online marketing techniques. That means email marketing will enable you to get more paying customers faster than other online platforms.
So you need to take email marketing seriously. This is the reason why almost all the big brands are involved in email marketing.
If in 2017, you don’t have a website or have a poorly designed website; you need to think twice.
Having a website is no longer optional but a must for any brand that wants to maximize the internet to reach more prospects, attract more clients, and make more money.
You can take advantage of our Website Design Independence Promo and get your brand a professionally designed website that is search engine optimize, mobile responsive, social media integrated with great user experience design.
Call/WhatsApp 08027401662 for further information and support.